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MASTER GTM DOCUMENT — K0nsult CNC

Go-To-Market Strategy

Target Matrix • Free Pilot Templates • Outreach Playbook • Rollout Timeline

1

Key Message

"We assess AI process maturity, detect governance gaps, and deploy only automations that are measurable, auditable, and safe."
"We have agents"
"We have a METHOD for governed AI operations"

K0nsult does not sell AI models. We sell order from chaos: a repeatable methodology that turns unstructured, ungoverned AI usage into auditable, measurable, compliant operations. Every engagement starts with process truth, not technology hype.

2

Client Targeting Matrix

Segment Type Example Companies Potential Entry Ease Strategy Priority
E-commerce mid CX, returns, support Shopify merchants, Allegro sellers, Zalando
Free pilot: returns + support automation START HERE
AI startups Full operations 100+ AI startups with no governance
Full K0nsult as operating layer START HERE
Telco local Support, billing Local operators, MVNOs
Pilot: support + billing disputes START HERE
Gaming platforms Moderation, support Indie game studios, mid platforms
Moderation + fraud detection pilot START HERE
Fintech mid KYC, support Neobanks, payment startups
Support + anomaly routing PHASE 2
Regional banks Compliance, support Polish banks, DACH banks
Knowledge flow + compliance audit PHASE 2
SaaS mid Dev support, tickets B2B SaaS companies
AI support triage PHASE 2
Logistics Tracking, exceptions Regional logistics, 3PL
Exception handling PHASE 2
EdTech Support, content Online course platforms
Quick CX pilot PHASE 2
HR / Recruitment Screening, comms Recruitment agencies
Pipeline automation PHASE 2
Social media small Moderation Niche platforms, forums
Moderation audit PHASE 2
Gov / Public sector Citizens, forms Local gov, EU agencies
Process audit PHASE 3
BigTech Support, ops Meta, Google, AWS
Partnership, not pilot PHASE 3
Bank Tier 1 Full stack JPMorgan, BoA, BBVA
After 10+ case studies PHASE 3
Health / Medtech Documentation, triage Hospitals, healthtech
Low-risk only PHASE 3

Click column headers to sort. Use filter buttons to narrow by phase, potential, or entry ease.

3

Free Pilot Template (2-4 Weeks)

What We Offer FREE

  • 1-2 processes audited end-to-end
  • 2-3 governed AI agents deployed
  • Full governance framework applied
  • Audit report with hard metrics

What Client Provides

  • Process documentation (or we map it)
  • Access to test environment
  • 1 dedicated point of contact
  • Feedback after pilot completion

Pilot Deliverables

  • Process weakness map
  • Automation readiness score (per process)
  • Agent team recommendation
  • ROI calculation with projections
  • Governance compliance report
  • 90-day implementation roadmap

Conversion Path

Free Pilot
Monthly Retainer ($2K/mo)
Expanded Deployment
Enterprise Deal

Pilot Proposal Template (Ready to Send)

4

3-Phase Rollout Timeline

Phase 1: Quick Wins

Month 1-2

Target 5 AI startups + 3 e-commerce + 2 telco. Investment phase — build case studies and prove the method.

Target
10 Free Pilots
Goal
5 Case Studies
Revenue
$0 (invest)
Success Metric
5+ positive case studies with metrics

Phase 2: Scale

Month 3-6

Expand to fintech, regional banks, SaaS. Convert pilots to paid retainers. Build recurring revenue engine.

Target
10 Paid Clients
Goal
5 Retainers
Revenue
$10K-$30K/mo
Success Metric
50%+ pilot-to-paid conversion

Phase 3: Enterprise

Month 6-12

Approach Meta, Tier 1 banks, BigTech with 10+ validated case studies. Named references and enterprise contracts.

Target
2-3 Enterprise Deals
Revenue
$50K+/mo
ARR Target
$500K+
Success Metric
Named enterprise references

Phase 4: Platform

Year 2

White-label partnerships, agent marketplace, certification program. Full platform play.

White-label
Partnerships
Marketplace
Agent Store
Certification
K0nsult Certified
ARR Target
$1M+
For the complete sales pipeline with lead scoring calculator, see Sales Pipeline →
For client segmentation tiers and the free pilot conversion model, see Client Segmentation & Free Pilot Model →
5

Outreach Templates (Ready to Send)

See Outreach Playbook for ready-to-send templates →
Template 1: AI Startup
"You're building AI — but who governs it? Free audit of your agent operations."
Subject: Your AI agents are ungoverned — free operations audit

Hi [Name],

You're shipping AI fast. But without governance, one failure becomes a headline. K0nsult audits your agent operations, deploys compliance guardrails, and delivers a governance report — all in 2 weeks, for free.

CTA: 15-min call to scope the audit. Reply or book here: [link]

D+3: Value add D+7: Case study D+14: Last touch
Template 2: E-commerce
"Your returns process costs $X per ticket. We can cut it by 60%. Free pilot."
Subject: Cut returns handling costs by 60% — free 2-week pilot

Hi [Name],

Returns eat margin. We audit your returns + support flow, deploy governed AI agents, and show you exactly where the waste is — with a measurable ROI in 2 weeks.

CTA: What does your returns volume look like? Happy to share benchmarks. [link]

D+3: Benchmark data D+7: Industry stats D+14: Final offer
Template 3: Telco
"50,000 support tickets/month? We audit and automate the top 10 most repetitive."
Subject: Automate your top 10 ticket types — free support audit

Hi [Name],

Most telcos have 10 ticket types that account for 70% of volume. We identify them, deploy AI agents with full governance, and deliver hard numbers on cost reduction. 2 weeks. Free.

CTA: Quick call to map your top ticket categories? [link]

D+3: Telco stats D+7: Pilot outline D+14: Direct ask
Template 4: Fintech
"EU AI Act August 2026. Is your AI stack compliant? Free governance assessment."
Subject: EU AI Act deadline — is your AI stack ready?

Hi [Name],

August 2026: EU AI Act enforcement begins. If you use AI in KYC, credit, or support, you need governance documentation now. K0nsult runs a free compliance assessment — 2 weeks, zero cost.

CTA: 15 minutes to check your exposure. [link]

D+3: Regulation brief D+7: Penalty data D+14: Urgency close
Template 5: Gaming
"Agent moderation at scale. We audit your pipeline and deploy governed bots. Free pilot."
Subject: Governed AI moderation for your platform — free pilot

Hi [Name],

Toxic content kills communities. Manual moderation doesn't scale. We deploy governed AI moderators, audit your content pipeline, and deliver a fraud + toxicity detection report — 2 weeks, free.

CTA: What's your current moderation volume? Let's compare. [link]

D+3: Moderation stats D+7: Case study D+14: Last call
6

Competition Strategy

DON'T Compete On

"Better AI model"

"More agents"

"Cooler tech"

This is a race to the bottom. Everyone has GPT-4 / Claude / Gemini. Model access is not a moat.

DO Compete On

Order from chaos

Governance & compliance

Speed: 7-30 day deployment

Measurable ROI

Our Moat

Governance methodology

Process audit framework

Enterprise packaging

Hard to copy. Takes years to build. Clients stay for the method, not the model.

Governance
Methodology
Process
Framework
7-30 Day
Deployment
Enterprise
Packaging
7

Security Questionnaire Response Pack

Pre-filled responses to the most common enterprise security questionnaire questions. Use this pack to accelerate procurement and security review processes.

Question K0nsult Response
Where is data hosted?EU (Frankfurt), Fly.io infrastructure
GDPR compliance?Yes — DPA available, EU-only data residency
SOC 2 certification?In preparation (target: Q4 2026)
Penetration testing?Quarterly, by independent assessor
Encryption at rest?AES-256 for all stored data
Encryption in transit?TLS 1.3 for all connections
Access control model?RBAC with least-privilege, monthly reviews
Incident response SLA?72-hour notification per GDPR Art. 33
Data retention?Configurable per client, default 24 months
Sub-processors?Fly.io (hosting), PostgreSQL (database) — EU only
Business continuity?RPO: 6 hours, RTO: 4 hours
Audit logs?Immutable, 12-month retention, JSON format
8

Statement of Work Template

Standard SoW and Pilot Charter template for all K0nsult engagements. Customize per client before signing.

📄 Project Details

  • Project Name: [Client Project Name]
  • Client Name: [Client Legal Entity]
  • Date: [Effective Date]
  • K0nsult Lead: [Assigned Lead]

📋 Scope

  • Deliverables: As defined per phase below
  • Exclusions: To be agreed in writing
  • Assumptions: Client provides timely access to stakeholders, data, and systems
Timeline
Phase 1: Discovery
Week 1
Phase 2: Architecture
Week 2
Phase 3: Pilot
Week 3-4
Phase 4: Review
Week 4

☑ Deliverables Checklist

  • Process Intake Pack
  • Agent Architecture Doc
  • Governance Framework
  • Pilot Report with ROI
  • Scale-Up Recommendation

✅ Acceptance Criteria

  • All 8 mandatory tests passed
  • Client governance sign-off
  • Suitability score ≥ 4.0

Pricing: As per agreed service package

Signatures: K0nsult Lead / Client Sponsor

9

Enterprise Escalation Path

Defined escalation tiers for enterprise clients. Every issue has a clear owner and response SLA.

Tier 1: Agent Support

Response within 4 hours

Automated + human review. First-line resolution for operational questions, agent behavior issues, and standard configuration requests.

Tier 2: Technical Lead

Response within 8 hours

Architecture, integration issues, performance optimization, and custom deployment troubleshooting.

Tier 3: Governance Lead

Response within 24 hours

Compliance, audit, policy, and regulatory concerns. EU AI Act alignment, GDPR data processing reviews.

Tier 4: Executive Sponsor (0n40i4)

Response within 48 hours

Contractual, strategic, partnership-level decisions, and executive-to-executive communications.

P1 Critical Incidents

Direct escalation to Tier 3 + Tier 4. 24/7 availability for production-critical issues affecting client operations, data integrity, or compliance obligations.

Escalation contact: escalation@k0nsult.dev

10

Demo Scripts by Role

Tailored demo approaches for each stakeholder. Adjust emphasis and materials based on the audience role.

Founder / CEO

Focus: ROI, speed to value, competitive advantage.

Show: Pilot results, 30-day timeline, pricing.

CIO / CTO

Focus: Architecture, integration, scalability.

Show: Data flow, API docs, deployment options.

CISO

Focus: Security posture, compliance, audit trail.

Show: Trust center, RBAC, encryption, VDP.

Legal

Focus: Terms, DPA, liability, IP ownership.

Show: Terms, privacy, governance disclaimers.

Procurement

Focus: Pricing, SLA, vendor assessment.

Show: Procurement pack, pricing tiers, references.

Related: 12 Audit Agents FrameworkPartner Readiness Checklist